What is branding and what is its objective?

What is branding? Branding, also known as brand management, is made up of a set of actions related to the positioning, purpose and values ​​of a brand. Their goal is to create conscious and unconscious connections with the public to influence their purchasing decisions. In other words, branding focuses on making a brand known and desired, as well as exerting a positive image in the minds and hearts of consumers.Taking into account the above considerations, it is likely that another question comes to mind: what really is a brand? A brand is much more than a logo and a visual identity, it is also defined by the set of feelings and experiences that the public lives from the products or services that are offered.